Biography
Rebecca K. Trump is a Professor of Marketing in the Sellinger School of Business at 老澳门开奖网. She holds a doctoral degree in Business Administration (with a concentration in Marketing) and a bachelor's degree in Mathematics and Economics. She teaches in 老澳门开奖网's undergraduate and graduate programs. Her teaching interests are in the areas of consumer behavior and socially responsible marketing.
Research Areas
Experimental consumer psychology, particularly focusing on connections between brands and consumers鈥� identities and on consumers鈥� reactions to corporate social responsibility (CSR).
Academic Degrees
PhD, University of Arizona
BS, Georgia State University
Representative Publications
Newman, Kevin P., and Rebecca K. Trump (2022), 鈥淎ddressing the Eco-Gender Gap in Men through Power and Sustainability Self-Efficacy,鈥� Journal of Brand Management. Published online December 31, 2022.
Trump, Rebecca K., and Kevin P. Newman (2021), 鈥淓motion Regulation in the Marketplace: The Role of Pleasant Brand Personalities,鈥� Marketing Letters, 32 (2), 231-245.
Newman, Kevin P. and Rebecca K. Trump (2019), 鈥淩educing Skepticism about Corporate Social Responsibility: Roles of Gender and Agentic-Communal Orientations,鈥� Journal of Consumer Marketing, 36 (1), 189-196.
Newman, Kevin P. and Rebecca K. Trump (2017), 鈥淲hen are Consumers Motivated to Connect with Ethical Brands? The Roles of Guilt and Moral Identity Importance,鈥� Psychology & Marketing, 34 (6), 597-609.
Trump, Rebecca K., and Kevin P. Newman (2017), 鈥淲hen do Unethical Brand Perceptions Spillover to Competitors?鈥� Marketing Letters, 28 (2), 219-230.
Trump, Rebecca K. (2016), 鈥淗arm in Price Promotions: When Coupons Elicit Reactance,鈥� Journal of Consumer Marketing, 33 (4), 302-310.
Trump, Rebecca K., Paul M. Connell, and Stacey R. Finkelstein (2015), 鈥淒issociation
from Beloved Unhealthy Brands Decreases Preference for and Consumption of Vegetables
,鈥� Appetite.
Trump, Rebecca K., Stacey R. Finkelstein, and Paul M. Connell (2014), 鈥淚 Will Risk
a Stranger鈥檚 Money, but Not My Own or My Friend鈥檚 Money: Effect of Proximity of the
Money Source to the Self on Financial Risk-Taking,鈥� Marketing Letters.
Thomas, Tandy Chalmers, Rebecca K. Trump, and Linda L. Price (2015), 鈥淎dvertising
as Unfavorable Self-Presentation: The Dirty Laundry Effect,鈥� Journal of Advertising,
44 (1), 58-70.
Trump, Rebecca K. (2014), 鈥淐onnected Consumers' Responses to Negative Brand Actions:
The Roles of Transgression Self-Relevance and Domain,鈥� Journal of Business Research,
67 (9), 1824-1830.
Professional Memberships
American Marketing Association
Association for Consumer Research
Society for Consumer Psychology